Audience Engagement
Social Media Experience
My biggest achievement serving as TCU 360's audience engagement editor was reaching 10k followers on Instagram. We had roughly 7.5k followers when I took on this role at the beginning of the 2025-2026 academic year. I led my team in posting daily campaigns, reels and story posts to boost engagement.
Strategic Planning
This year, TCU 360's executive board collaborated to create a social media segment called "Weekly Rundowns," where members of the board discussed the top stories of the week. I filmed, edited and posted each one every Friday.
Check them out:
Newsletters
The audience engagement team also uses Mailchimp to create and send out semi-weekly newsletters to 1.8k subscribers.
Click the newsletter archive below to check them out:
Before being promoted to audience engagement editor, I served as one of the six members of the audience engagement team. I posted campaigns associated with TCU 360 coverage on social media, specifically Instagram and Facebook.
I also served as the social media manager for The Leap, where I oversaw its social media presence on Instagram and promoted weekly episodes.
Click the images below to see the accounts:
